Senior Executive - Digital Marketing

  • Experience : 4-8 Yrs
  • Location : Pune, India
  • Department: : Digital Marketing
  • No. of Positions : 1

Job Description

Roles and Responsibilities

  1. Formulate & implement digital marketing strategy and roadmap for Fulflex for both paid and unpaid marketing platforms to meet the objectives and goals.
  2. Strong content creation and writing skills. Content creation (website content, social media content & updates, blogs, articles) develop a content plan, help draft market-ready copy, and ensure quality and relevance of published material on the targeted profiles.
  3. Develop and manage digital marketing campaigns.
  4. Manage Fulflex’s digital online platforms like LinkedIn, Facebook, Instagram, Twitter, YouTube and other relevant channels. Ensure content / specification / business changes is updated at all these platform.
  5. Online reputation management and executive voice branding & metrics / analytics reports includes comparison with the past data, scope of improvement and action plan.
  6. Conceptualize and implement innovative online content and communication strategies in coordination with business marketing and communication teams to accelerate lead generation while also improving brand presence and product adoption.
  7. Act as focal point for driving and implementing digital marketing plan in coordination with business marketing & communication teams.
  8. Liaison with digital marketing agencies, creative and media agencies / vendors to create content in multiple media formats and marketing tools as per the requirements of the digital marketing plan.
  9. Monitor metrics for measuring product / brand awareness & leads generation through digital medium and monitor these metrics on a timely basis.
  10. Plan, develop and schedule organic and paid social media campaigns. Manage paid campaigns - AdWords, LinkedIn, etc.
  11. Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
  12. Social listening keep track of public mentions, engage with relevant content / people / organizations, respond to valid comments, and ensure participation/involvement in mission critical topics / discussions across social media.

  1. Demonstrated problem solving skills
  2. Ability to work independently
  3. Good presentation and customer facing skills
  4. Excellent organizational and time management skills

  1. UG: Graduate in Mass Communication
  2. PG: PG degree in Sales/Marketing
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